Donald Trump has given us peasants a pleasant read, detailing his super secret awesomeness. How charitable. Truly. There are 8 main things that I have outlined in the book.
1.) Think Big
Fear exists in the unknown, but who gives a crap? You miss 100% of the shots you don't take, so take them all.
2.) Know your market
In his book he says he doesn't like to hire a lot of number-crunchers or analysts, as he trusts his own instincts more. This way of management is also obvious in his very successful bid for the Presidency, considering his ridiculously small number of personal political operatives.
3.) Enhance your location
Location, location, location. Buy you don't need the best location to be successful. Trump frequently has settled for the second-best, and improved it through what he calls promotion and psychology. Why pay a stupid amount of money for the best, when you can pay a smaller amount for the second or third best and with a little effort make it into the best?
4.) Deliver the goods
You can talk the talk all you want, but if you walk like a baby, you're not going to get very far. If you say you are going to do something, do it. Trump's past history of the implementation of this philosophy gives him incredible credibility.
5.) Get the word out
The media loves a story. Be bold, be ambitious. When you are asked a question, try to frame a positive answer no matter what. Promotion is a big deal when it comes to deals, and a few examples in his book demonstrate how you can use the media as a weapon against your opponents to get a better deal.
6.) Protect the downside and the upside will take care of itself
If you are prepared to accept the worst possible outcome, then anything that happens afterwards is a positive result.
7.) Fight back
Don't be a wuss. Anyone who voluntarily gets beaten up without putting up their hands is a total loser. Even if you end up getting knocked out, you went down swinging.
8.) Have fun
Trump derives his enjoyment from winning. For him, money is a good way to keep track of just how well he was winning.
I would rate the book:
This book was a wonderful peek into the inner workings of one of the most successful Americans ever. Whether you like him or his politics or not, the book provides a great guideline for how one's outlook should be if they wish to climb the ladder of success. I noted ONE typo. His outlook is very masculine, typical of an Alpha-type. His detailing of a week in his life is very surprising. It is very stream-of-consciousness oriented. Probably Ghost-written though.
I would like to note now that my rating is completely arbitrary, as I do not have an organized system for rating books. I liked the book, okay? Especially his personal frame. There may be a little bias in my completely meaningless rating.
Thank you for your time,